Blogging All-in-One For Dummies
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

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Published:
Wiley 2012
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2
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Description

A complete update to the ultimate reference guide on blogging basics!

The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You'll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.

  • Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
  • Helps new bloggers become active and productive members of the blogging community
  • Provides vital information for both hobby bloggers and those who want to build a career around blogging

Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.

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Street Date:
06/21/2012
Language:
English
ISBN:
9781118331903
ASIN:
B008HHV08O
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APA Citation (style guide)

Susan Gunelius. (2012). Blogging All-in-One For Dummies. 2 Wiley.

Chicago / Turabian - Author Date Citation (style guide)

Susan Gunelius. 2012. Blogging All-in-One For Dummies. Wiley.

Chicago / Turabian - Humanities Citation (style guide)

Susan Gunelius, Blogging All-in-One For Dummies. Wiley, 2012.

MLA Citation (style guide)

Susan Gunelius. Blogging All-in-One For Dummies. 2 Wiley, 2012. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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A complete update to the ultimate reference guide on blogging basics!

The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You'll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.

  • Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
  • Helps new bloggers become active and productive members of the blogging community
  • Provides vital information for both hobby bloggers and those who want to build a career around blogging

Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.

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A complete update to the ultimate reference guide on blogging basics!

The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.

  • Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
  • Helps new bloggers become active and productive members of the blogging community
  • Provides vital information for both hobby bloggers and those who want...
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    tableOfContents

    Introduction 1

    Book I: Joining the Blogosphere 7

    Chapter 1: Joining the Blogosphere 9

    Chapter 2: Preparing to Start and Write a Blog 29

    Chapter 3: Blogging Basics 43

    Chapter 4: Blogging Rules and Ethics 65

    Book II: Niche Blogging 79

    Chapter 1: Understanding Niche Blogging 81

    Chapter 2: Benefi ting from a Niche Blog Approach 95

    Chapter 3: Choosing Your Niche 105

    Chapter 4: Writing for Your Niche 127

    Book III: Corporate and Business Blogging 147

    Chapter 1: Starting a Business Blog 149

    Chapter 2: Developing a Business Blog Marketing Plan 175

    Chapter 3: Choosing Business Bloggers 195

    Chapter 4: Writing a Business Blog 213

    Chapter 5: Keeping Yourself and Your Company out of Trouble 225

    Book IV: Choosing a Blogging Application 239

    Chapter 1: Choosing a Blogging Application 241

    Chapter 2: Finding the Right Blogging Application 251

    Chapter 3: Taking a Look at WordPress 269

    Chapter 4: Using Google Blogger 299

    Chapter 5: Understanding TypePad 327

    Chapter 6: Blogging with Tumblr 355

    Book V: Blogging Tools 375

    Chapter 1: Search Engine Optimization 377

    Chapter 2: Measuring Blog Performance 393

    Chapter 3: Editing and Finding Images 409

    Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427

    Chapter 5: Blogging on the Go 441

    Chapter 6: Creating a Podcast 451

    Chapter 7: Creating a Vlog 469

    Book VI: Promoting and Growing Your Blog 485

    Chapter 1: Secrets to Blogging Success 487

    Chapter 2: Building Community 495

    Chapter 3: Social Networking 503

    Chapter 4: Social Bookmarking 517

    Chapter 5: Inviting or Being a Guest Blogger 529

    Chapter 6: Hosting Blog Contests 539

    Book VII: Making Money from Your Blog 551

    Chapter 1: Blog Advertising 101 553

    Chapter 2: Publishing Contextual Ads 561

    Chapter 3: Using Text Link Ads 575

    Chapter 4: Placing Impression Ads 583

    Chapter 5: Making Money with Affi liate Advertising 589

    Chapter 6: Publishing Sponsored Reviews and Paid Posts 603

    Chapter 7: Merchandising for Profit 613

    Chapter 8: Displaying Ads in Your Blog's Feed 621

    Chapter 9: Selling Ad Space Directly 629

    Chapter 10: Benefi ting from Indirect Monetization Opportunities 641

    Book VIII: Microblogging with Twitter 649

    Chapter 1: Getting the Short Story with Microblogging 651

    Chapter 2: Getting Started with Twitter 659

    Chapter 3: Getting More out of Twitter 679

    Chapter 4: Using Third-Party Twitter Applications 699

    Glossary 713

    Index 723