Dogfight--How Apple and Google Went to War and Started a Revolution
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

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Published:
Farrar, Straus and Giroux 2013
Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Status:
Available from OverDrive
Description

Behind the bitter rivalry between Apple and Google—and how it's reshaping the way we think about technologyThe rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

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More Details
Street Date:
11/12/2013
Language:
English
ISBN:
9780374711009
ASIN:
B00BIV1R98
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Citations
APA Citation (style guide)

Fred Vogelstein. (2013). Dogfight--How Apple and Google Went to War and Started a Revolution. Farrar, Straus and Giroux.

Chicago / Turabian - Author Date Citation (style guide)

Fred Vogelstein. 2013. Dogfight--How Apple and Google Went to War and Started a Revolution. Farrar, Straus and Giroux.

Chicago / Turabian - Humanities Citation (style guide)

Fred Vogelstein, Dogfight--How Apple and Google Went to War and Started a Revolution. Farrar, Straus and Giroux, 2013.

MLA Citation (style guide)

Fred Vogelstein. Dogfight--How Apple and Google Went to War and Started a Revolution. Farrar, Straus and Giroux, 2013. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
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Date Added:
Jul 06, 2017 12:28:10
Date Updated:
Nov 19, 2017 01:08:15
Last Metadata Check:
Jun 17, 2018 09:23:26
Last Metadata Change:
Jun 02, 2018 03:32:26
Last Availability Check:
Jun 17, 2018 09:23:26
Last Availability Change:
Nov 02, 2017 08:47:38

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shortDescription

Behind the bitter rivalry between Apple and Google—and how it's reshaping the way we think about technology



The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.


Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we...

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Behind the bitter rivalry between Apple and Google—and how it's reshaping the way we think about technology
The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

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