Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
(Book)
Author
Contributors
Published
Boston, Mass. : Harvard Business School Press, c2005.
Status
Hermitage - Adult Non-Fiction
658.802 K495b
1 available
658.802 K495b
1 available
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Copies
Location | Call Number | Status |
---|---|---|
Hermitage - Adult Non-Fiction | 658.802 K495b | On Shelf |
Thompson Lane - Adult Non-Fiction | 658.802 K495b | In Transit for Hold |
Subjects
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More Details
Published
Boston, Mass. : Harvard Business School Press, c2005.
Format
Book
Physical Desc
xv, 240 pages : ill. ; 25 cm.
Language
English
Notes
Bibliography
Includes bibliographical references (p. [223]-229) and index.
Description
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
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Citations
APA Citation, 7th Edition (style guide)
Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant . Harvard Business School Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kim, W. Chan and Renée. Mauborgne. 2005. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kim, W. Chan and Renée. Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Harvard Business School Press, 2005.
MLA Citation, 9th Edition (style guide)Kim, W. Chan., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Harvard Business School Press, 2005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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