How we decide
(Book)

Book Cover
Average Rating
Published:
Boston : Houghton Mifflin Harcourt, 2009.
Format:
Book
Physical Desc:
xvii, 302 pages ; 22 cm.
Status:
Bellevue - Adult Non-Fiction
153.83 L524h
Green Hills - Adult Non-Fiction
153.83 L524h
Main Library - Adult Non-Fiction
153.83 L524h
Description
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"--from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Also in This Series
Copies
Location
Call Number
Status
Bellevue - Adult Non-Fiction
153.83 L524h
On Shelf
Green Hills - Adult Non-Fiction
153.83 L524h
On Shelf
Main Library - Adult Non-Fiction
153.83 L524h
On Shelf
More Like This
Other Editions and Formats
More Details
Language:
English
ISBN:
9780618620111, 0618620117

Notes

Bibliography
Includes bibliographical references (p. [274]-287) and index.
Description
Offers a fascinating look at the new science of decision-making--and how it can help us make better choices.
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Citations
APA Citation (style guide)

Lehrer, J. (2009). How we decide. Boston: Houghton Mifflin Harcourt.

Chicago / Turabian - Author Date Citation (style guide)

Lehrer, Jonah. 2009. How We Decide. Boston: Houghton Mifflin Harcourt.

Chicago / Turabian - Humanities Citation (style guide)

Lehrer, Jonah, How We Decide. Boston: Houghton Mifflin Harcourt, 2009.

MLA Citation (style guide)

Lehrer, Jonah. How We Decide. Boston: Houghton Mifflin Harcourt, 2009. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
2fb01cfc-89e9-7497-595c-45605c514254
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Last File Modification Time Nov 19, 2018 12:00:19 AM
Last Grouped Work Modification Time Dec 10, 2018 10:51:04 PM

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