The next evolution of marketing : connect with your customers by marketing with meaning
(Book)
Author
Published
New York : McGraw-Hill, c2010.
Status
Main Library - Adult Non-Fiction
658.8 G466n
1 available
658.8 G466n
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Main Library - Adult Non-Fiction | 658.8 G466n | On Shelf |
More Details
Published
New York : McGraw-Hill, c2010.
Format
Book
Physical Desc
x, 288 pages : ill. ; 24 cm.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. Gilbreath describes success stories, including: Samsung's laptop and cell phone charging stations, now found in more than 50 airports throughout the United States; Dove's Campaign for Real Beauty and its viral video "Evolution," which has been viewed more than 100 million times; and Burger King's Xbox advergames, which helped boost the company's profits by 40 percent in one year. This comprehensive model uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers' needs.--From publisher description.
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Citations
APA Citation, 7th Edition (style guide)
Gilbreath, B. (2010). The next evolution of marketing: connect with your customers by marketing with meaning . McGraw-Hill.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Gilbreath, Bob. 2010. The Next Evolution of Marketing: Connect With Your Customers By Marketing With Meaning. McGraw-Hill.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Gilbreath, Bob. The Next Evolution of Marketing: Connect With Your Customers By Marketing With Meaning McGraw-Hill, 2010.
MLA Citation, 9th Edition (style guide)Gilbreath, Bob. The Next Evolution of Marketing: Connect With Your Customers By Marketing With Meaning McGraw-Hill, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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