Fascinate : your 7 triggers to persuasion and captivation
|Avail. Copies||Location||Call #|
|0 of 1||Edmondson Pike - Adult Non-Fiction||658.80019 H7168f|
|0 of 1||Main Library - Adult Non-Fiction||658.80019 H7168f|
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior--fascination--and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed--power, passion, innovation, alarm, mystique, prestige, and alert--Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating--and more successful.
Hogshead, S. (2010). Fascinate: your 7 triggers to persuasion and captivation. New York: HarperBusiness.Chicago / Turabian - Author Date Citation (style guide)
Hogshead, Sally. 2010. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness.Chicago / Turabian - Humanities Citation (style guide)
Hogshead, Sally, Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness, 2010.MLA Citation (style guide)
Hogshead, Sally. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness, 2010. Print.
|Last File Modification Time||Mar 19, 2019 11:39:46 PM|
|Last Grouped Work Modification Time||Mar 21, 2019 10:48:32 PM|
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|020|||a 0061714704 (hbk.)|
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|100||1|||a Hogshead, Sally.|
|245||1||0|||a Fascinate : |b your 7 triggers to persuasion and captivation / |c Sally Hogshead.|
|250|||a 1st ed.|
|260|||a New York : |b HarperBusiness, |c c2010.|
|300|||a xxi, 266 p. : |b ill. ; |c 22 cm.|
|504|||a Includes bibliographical references index.|
|520|||a "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.|
|650||0|||a Marketing |x Psychological aspects.|
|650||0|||a Advertising |x Psychological aspects.|
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