Fascinate : your 7 triggers to persuasion and captivation
(Book)

Book Cover
Average Rating
Published:
New York : HarperBusiness, c2010.
Format:
Book
Edition:
1st ed.
Physical Desc:
xxi, 266 pages : ill. ; 22 cm.
Status:
Description

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior--fascination--and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed--power, passion, innovation, alarm, mystique, prestige, and alert--Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating--and more successful.

Also in This Series
Copies
Location
Call Number
Status
Edmondson Pike - Adult Non-Fiction
658.80019 H7168f
Checked Out
Main Library - Adult Non-Fiction
658.80019 H7168f
Checked Out
More Like This
Other Editions and Formats
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Language:
English
ISBN:
9780061714702 (hbk.), 0061714704 (hbk.)

Notes

Bibliography
Includes bibliographical references index.
Description
"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
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Citations
APA Citation (style guide)

Hogshead, S. (2010). Fascinate: your 7 triggers to persuasion and captivation. New York: HarperBusiness.

Chicago / Turabian - Author Date Citation (style guide)

Hogshead, Sally. 2010. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness.

Chicago / Turabian - Humanities Citation (style guide)

Hogshead, Sally, Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness, 2010.

MLA Citation (style guide)

Hogshead, Sally. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness, 2010. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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