Enchantment : the art of changing hearts, minds, and actions
(Book)

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Published
New York : Portfolio/Penguin, 2011.
Status
Main Library - Adult Non-Fiction
658.80019 K22e
1 available

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Published
New York : Portfolio/Penguin, 2011.
Format
Book
Physical Desc
xxiii, 211 pages : ill. ; 22 cm.
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.

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Citations

APA Citation, 7th Edition (style guide)

Kawasaki, G. (2011). Enchantment: the art of changing hearts, minds, and actions . Portfolio/Penguin.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Kawasaki, Guy, 1954-. 2011. Enchantment: The Art of Changing Hearts, Minds, and Actions. Portfolio/Penguin.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Kawasaki, Guy, 1954-. Enchantment: The Art of Changing Hearts, Minds, and Actions Portfolio/Penguin, 2011.

MLA Citation, 9th Edition (style guide)

Kawasaki, Guy. Enchantment: The Art of Changing Hearts, Minds, and Actions Portfolio/Penguin, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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