The lean startup : how today's entrepreneurs use continuous innovation to create radicalley successful businesses
(Book)

Book Cover
Average Rating
Published
New York : Crown Business, 2011.
Status
Southeast - Adult Non-Fiction  1 available
658.11 R559L

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Format
Book
Edition
1st ed.
Physical Desc
320 pages ; 22 cm.
Language
English
ISBN
9780307887894, 0307887898

Notes

Description
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Ries, E. (2011). The lean startup: how today's entrepreneurs use continuous innovation to create radicalley successful businesses . Crown Business.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Ries, Eric, 1978-. 2011. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radicalley Successful Businesses. New York: Crown Business.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Ries, Eric, 1978-. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radicalley Successful Businesses New York: Crown Business, 2011.

MLA Citation, 9th Edition (style guide)

Ries, Eric. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radicalley Successful Businesses Crown Business, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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