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"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who...
Description
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? Successes: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over 100 million. Meanwhile Coca-Cola has used...
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Description
Learn how to create and nurture an engaged online community to enhance your creative business.
Cultivate a community of like-minded people and generate brand loyalty for your creative business at the same time. Join instructor Justin Ahrens and explore how to build a creative online community. Justin explains how to design a consistent brand across Facebook, Twitter, and other social networks. He covers how to converse with your followers in authentic...
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Learn how to build customer loyalty programs that utilize the unique strengths of your organization and maximize profitability and customer satisfaction.
Customer loyalty is one of the most coveted goals in business, and organizations spend billions of dollars a year to attain it. But is that money being spent effectively? In this course, marketing expert, professor, and bestselling author Marta Dapena-Baron shares best practices for designing customer...
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Learn how to ethically leverage psychology to create better user experiences and bring more revenue to your clients.
A quality user experience is necessary to create successful products no matter their form. In this course, UX psychology consultant Tiziana d'Agostino shows you some principles not taught in UX design courses: how to ethically leverage psychology, create products to delight customers, and increase brand loyalty along with company revenues....
Author
Description
Discover scientifically backed methods you can use to artfully craft a brand that attracts and retains consumers of your products or services.
In today's fast-paced world of hyperpersonalized ads and immediate gratification, a brand is either beloved or obnoxious. So, how do you ensure your brand stands out and meaningfully connects with consumers? In this course, Dr. Matt Johnson draws from the business world as well as psychology, sociology, and...
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