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New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics,...
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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...
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"Picking up where The Tipping Point leaves off, respected journalist Lee Daniel Kravetz's Strange Contagion is a provocative look at both the science and lived experience of social contagion. We all know that ideas, emotions, and actions are communicable--from mirroring someone's posture to mimicking their speech patterns, we are all driven by unconscious motivations triggered by our environment. But when just the right physiological, psychological,...
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A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them....
10) The yawn book
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"Why do we yawn? Do animals yawn? And why are yawns so CONTAGIOUS? Learn the answers to these questions and more in this fact-filled and funny nonfiction picture book. Why did you yawn before your piano recital? Do you yawn more than your grandmother? And is your pet dog really yawning because you are? Find out in The Yawn Book, a funny and fascinating book of facts, including the most unbelievable one: no one knows for sure why we yawn at all." --...
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