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New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics,...
Author
Description
"Why do we yawn? Do animals yawn? And why are yawns so CONTAGIOUS? Learn the answers to these questions and more in this fact-filled and funny nonfiction picture book. Why did you yawn before your piano recital? Do you yawn more than your grandmother? And is your pet dog really yawning because you are? Find out in The Yawn Book, a funny and fascinating book of facts, including the most unbelievable one: no one knows for sure why we yawn at all." --...
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