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Following books by Malcolm Gladwell and Dan Ariely, noted economics professor William L. Silber explores the Hail Mary effect, from its origins in sports to its applications to history, nature, politics, and business.
A quarterback like Green Bay’s Aaron Rodgers gambles with a Hail Mary pass at the end of a football game when he has nothing to lose — the risky throw might turn defeat into victory, or end in a meaningless interception.
...In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family's wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.
15) Making a killing
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