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Learn how to create strong marketing objectives, include pricing, awareness and branding, social media, site traffic, sales growth, market share, and more.
Marketing objectives are the culmination of all of your marketing activities. But you must set concrete and measurable objectives to know whether you’ve successfully achieved your goals. This course explores the different between weak and strong objectives and ideas for types of objectives to...
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Explore sales strategies to grow your market share and scale your business by winning customers from the competition.
It’s no secret that sales can be a messy enterprise. Growth all but requires that you take market share directly from your competitors. And you have to think fast and act now, or else they’ll do the same thing to you. But how do you execute a successful sales displacement, especially when the stakes are high? Eat Their Lunch lays...
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"The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Air Bnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother,...
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Not all customers are created equal. Ten percent of your customers often provide ninety percent of your profits. As Roger Siboni explains, the best usage of customer relationship management (CRM) is to enhance the experience for Profitable customers, to bring down costs by automating unProfitable ones, and to gain market share through customer retention and personalization at the point of sale. This requires an enterprise-wide commitment to sharing...
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The world's leading beer brand has significantly more market share than Budweiser and Coors Light combined, and you've likely never heard of it. In this episode on the business of beer, find out how this is possible and what top producers like Anheuser-Busch InBev, and micro and regional breweries, all mean for the industry as a whole.
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"The hostile takeover of hell is bearing forbidden fruit all over Earth, as their aggressive new customer-service campaign makes rapid gains in the battle for market share . . . over us! The reason gods and demons grant humans wishes is the energy they gain from the strength of our desires, a cosmic competition kept stable only when both sides are equal, and by linking each god to a demon through the Doublet System. But Belldandy herself imbalances...
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Learn how to cultivate risk-taking in yourself, your team, and your organization.
Want to become a great risk-taker? Without knowing when and how to take risks, you and your organization can lose market share, relevance, and potentially become obsolete. Risk-taking is one of the greatest leadership tools available and is imperative to the long-term growth of any organization. In this course, author and innovation thought leader Deborah Perry Piscione...
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"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement...
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"The blistering inside story of a startup that made millions pushing opioids-until its cutthroat tactics were exposed and its executives put behind bars John Kapoor had amassed a small fortune in pharmaceuticals when he conceived of a new product. It was the 2000s, and opioids were big business. If Kapoor, an immigrant and the billionaire founder of Insys, could find a new way to administer the highly potent fentanyl, he could patent his invention...
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Learn how to drive sales and growth effectively during an economic downturn.
While an economic downturn may lead your clients to think twice about their finances, it also presents an opportunity for you to gain market share and launch new products and services. In this course, Scott K. Edinger shows you specific and actionable strategies that empower you to unlock the opportunity that a downturn provides. Learn how to align your business goals with...
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Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.
Attract international visitors to your website with these SEO tips from David Booth. This course can help you develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google and Bing; and the market...
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‘Dieselgate’ is the scandal that made world headlines when, in the USA in 2015, Volkswagen were discovered to have installed defeat devices in the pollution control software of their diesel cars. Although the cars conformed to emission standards in laboratory tests, on the road, in actual driving conditions, emissions were off the chart. VW were forced to buy back vehicles from American customers – resulting in ‘VW graveyards’ of new cars...
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Learn the essentials of Android app development. Find out how to build simple and responsive user interfaces using Kotlin and the Android SDK.
Android is the most popular mobile operating system in the world, holding 85% of global market share. That makes Android the natural starting point for new app developers. This series of courses teaches the basics needed to develop, design, manage, and distribute your own native Android application using the...
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Learn how to strategically adapt your value proposition to sell more and gain market share, in this course designed for experienced sales professionals.
A powerful and relevant value proposition is the path to growth and profitability in today’s constantly shifting and highly uncertain marketplace. Exploring the impact of this shifting marketplace on your customers, their needs, and their priorities, can provide you with the information you need...
Author
Description
The hostile takeover of Hell is bearing forbidden fruit all over Earth, as their aggressive new customer-service campaign makes rapid gains in the battle for market share...over us! The reason gods and demons grant humans wishes is the energy they gain from the strength of our desires...a cosmic competition kept stable only when both sides are equal, and by linking each god to a demon through the Doublet System. But Belldandy, herself, imbalances...
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Description
Learn how to use Power BI, with a focus on how to design reports and charts that communicate data well.
Power BI is a software that lets users visualize and report data flexibly and share it in a number of ways. It is rapidly gaining market share, as it is affordable and well-integrated with other Microsoft tools. In this course, instructor Emma Saunders shows you how you can use Power BI to create reports and visualizations with flair and share...
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Take the first step to building your own Android apps. Learn how to set up your development environment and build simple user interfaces using Kotlin and the Android SDK.
Android is the most popular mobile operating system in the world, holding 85% of global market share. That makes Android the natural starting point for new app developers. This series of courses teaches the basics needed to develop, design, manage, and distribute a native Android...
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