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"In November 1864, Gen. John Bell Hood's Army of Tennessee prepares to launch an assault on Union forces near Franklin, Tennessee. Dirty, exhausted, and hungry, the Confederate soldiers form a line of battle across an open field. Among them stands Pvt. Bushrod Carter, a twenty-six-year-old rifleman from Cumberland, Mississippi. Against all odds, Bushrod has survived three years of war unscathed--but his luck is about to run out"--Publisher marketing....
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Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space,...
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