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"Today we think statistics are the enemy, numbers used to mislead and confuse us. That's a mistake, Tim Harford says in The Data Detective. We shouldn't be suspicious of statistics-we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often "the only way of grasping much of what is going on around us." If we can toss aside our fears and learn to approach...
5) SPIN selling
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Written by Neil Rackham, former president and founder of Huthwaite Corporation, "SPIN Selling" is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite Corporation's massive 12-year, $1-million dollar research into effective sales performance, and this groundbreaking resource details the revolutionary SPIN (Situation, Problem,...
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"Dr. Chanda Prescod-Weinstein is one of the leading physicists of her generation, at work on the origins of spacetime at the intersection of particle physics and astrophysics. She is also one of the fewer than one hundred Black women to earn a PhD in physics. In The Disordered Cosmos, Prescod-Weinstein shares with readers her love for physics, from the Standard Model of Particle Physics and what lies beyond it, to the physics of melanin in skin, to...
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"Ditch insomnia in as little as 4 weeks with this 6-step therapeutic program for better sleep. Insomnia looks different for everyone. Whether it's caused by stress, a traumatic life event, or even a snoring partner, poor sleep can affect the quality of your waking life. But Dr. Pedram Navab wants readers to know that it's not a lost cause-falling asleep can be just as easy as waking up. With his cognitive behavioral therapy (CBT-I) program, paired...
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From New Yorker staff writer and Harvard historian Jill Lepore, the dark, spellbinding tale of her restless search for the long-lost, longest book ever written, a century-old manuscript called "The oral history of our time." Joe Gould, a madman, believed he was the most brilliant historian of the twentieth century. So did some of his friends, a group of modernist writers and artists that included E. E. Cummings, Marianne Moore, William Carlos Williams,...
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"Weinberg takes us across centuries from ancient Miletus to medieval Baghdad and Oxford, from Plato's Academy and the Museum of Alexandria to the cathedral school of Chartres and the Royal Society of London. He shows that the scientists of ancient and medieval times not only did not understand what we understand about the world--they did not understand what there is to understand, or how to understand it. Yet over the centuries, through the struggle...
18) Losing the Nobel Prize: a story of cosmology, ambition, and the perils of science's highest honor
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The inside story of a quest to unlock one of cosmology's biggest mysteries, derailed by the lure of the Nobel Prize. What would it have been like to be an eyewitness to the Big Bang? In 2014, astronomers wielding BICEP2, the most powerful cosmology telescope ever made, thought they'd glimpsed the spark that ignited the Big Bang. Millions around the world tuned in to the announcement, and Nobel whispers began to spread. But had these cosmologists truly...
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"Cece's parents say she was born curious. She asks: Why? How? What if? When her teacher, Ms. Curie, assigns a science project, Cece knows just what to ask--do dogs eat vegetables? She teams up with her best friend, Isaac, and her dog, Einstein, to discover the answer. They investigate, research, collect data, and analyze, using Einstein as their case study. Their final conclusion is surprising, and a lot of fun!"--Provided by publisher.
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