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Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs,...
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs,...
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"Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips)....
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Ben Horowitz, co-founder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup -- practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog.
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""One of the most visionary, original, and quietly influential writers currently working" (The Boston Globe) returns with a sequel to the New York Times bestselling The Peripheral. Verity Jane, gifted app-whisperer, has been out of work since her exit from a brief but problematic relationship with a Silicon Valley billionaire. Then she signs the wordy NDA of a dodgy San Francisco start-up, becoming the beta tester for their latest product: a digital...
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"The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with...
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"Make your online business dream a reality! The updated edition covers all the basics--creating your site, offering products in an online store, and keeping accurate books. It also addresses more complex issues, including navigating primary legal, accounting, and security challenges. Use this resource to find your market niche, build your business and marketing plan, and decide on the right revenue model. It's time to make your big dream happen with...
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"More women than ever are starting businesses -- side businesses, home-based businesses, hobby businesses and small businesses," says Wright. "With increasing social media platforms and online tools, it's never been easier. But there are also many challenges and questions that come along with starting a business. By giving these women a step-by-step plan, they're able to take the guesswork out of running a business and have the confidence to make...
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"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every...
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"Homemade for Sale, Second Edition is the authoritative guide to starting and running a home-based food business, now fully updated and expanded. From food product ideas and marketing, to profiles of successful cottage food and food freedom entrepreneurs, to navigating laws, get cooking and turn a hobby into a business."--
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Is it possible to make a career out of something you love? Miki Agrawal, entrepreneur, angel investor, and cool-sh*t doer, has figured it out and now shows you how. In Do Cool Sh*t, she shares her adventures in entrepreneurship and life, from learning to step out of her comfort zone in a foreign country to achieving her dream of playing soccer for the New York Magic to partnering with Tony Hsieh of Zappos.com to launch her dream business. Now Miki...
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"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth. Topics include: * Working with new technologies...
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"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
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"While dreaming of an easier way to order pizza, Mike Evans founded the online food delivery site, Grubhub, in his spare bedroom and grew it into the multi-billion-dollar colossus that is now a household name. But it wasn't as easy as searching, clicking, and checking out. Mike's meteoric rise to the top of the booming tech and business world demanded a decade of 80 hour work weeks, endless financing rounds, cliffhanger acquisitions, the near collapse...
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Ready to finance your venture the Kickstarter way? With equity crowdfunding rules finalized by the Securities and Exchange Commission, the landmark 2012 JOBS Act has finally gone live, freeing small businesses to raise up to $1 million without a lengthy, expensive IPO process. Legal and small business expert Cliff Ennico has followed the equity crowdfunding story since its inception. Here, he explains the federal legislation and translates the 685-page...
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