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In The Ethics of Rhetoric, Richard M. Weaver evaluates the ethical and cultural role of rhetoric and its reflection on society. Weaver draws upon classical notions of rhetoric in Plato's Phaedrus, and he examines the effectiveness and implications of the manipulation of language in the works of Lincoln, Burke, and Milton. In this collection of essays, Weaver examines how different types of rhetoric persuade, their varying levels of effectiveness...
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"In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published....
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Timeless techniques of effective public speaking from ancient Rome's greatest orator
All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct—and often floundering or failing as a result—we'd win more arguments if we learned the timeless art of verbal
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"MSNBC's Mehdi Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value--and can also simply be fun. Arguments are everywhere--and especially given the fierce debates we're all embroiled...
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"Stanley Fish, the notoriously brash and brilliant English and Law professor, has authored dozens of academic books on subjects ranging from Milton to freedom of speech. In 2011, Fish turned his eye to a more popular subject, the art of writing great sentences. His short, wise book How to Write a Sentence became an instant New York Times Bestseller and continues to be read by students and aspiring writers. Adam Haslet called the book, "deeper and...
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In this portable, brief, and lucid guide to presenting, Wyeth counsels how to calm a thumping heart and reveals techniques on preparation, delivery, and visual aids as he gives you vivid stories and rubber meets the road advice. And he does more than simply ease your dread, he inspires you with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments...
Description
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...
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"This hilarious Southern retelling of Jane Austen's Pride and Prejudice tells the story of two hard-headed Civil war historians who find that first impressions can be deceiving. Shelby Roswell, a Civil War historian and professor, is on the fast track to tenure--that is, until her new book is roasted by the famous historian Ransom Fielding in a national review. With her career stalled by a man she's never met, Shelby struggles to maintain her composure...
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