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Description
Every business needs a business plan but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the business has been set up to do. Marketing: the plan describes the product, who it's aimed at, how they'll buy it and at what price. Production: the production plan outlines how they'll make their product. Resources: will the...
Description
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? 1. Aims and objectives: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of St Mary Cray. And linked to a firm's aims will be a description of its product or service. In the case of the Spoonfed company this is a website where you find...
3) Urbanized
Description
Over half the world's population now lives in an urban area, and 75% will call a city home by 2050. But while some cities are experiencing explosive growth, others are shrinking.The challenges of balancing housing, mobility, public space, civic engagement, economic development, and environmental policy are fast becoming universal concerns. Yet much of the dialogue on these issues is disconnected from the public domain.
Description
The final documentary in Hustwit's design trilogy. Focuses on the design of cities, and features some of the world's foremost architects, planners, policymakers, and thinkers. Exploration of a diverse range of urban design projects in dozens of cities around the world frames a global discussion on the future of cities.
Description
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value....
Description
In a business environment of fastmoving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly dif cult. How do you aim for a target that is constantly shifting while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far out as you can see; keep questioning your assumptions about your markets, resources, and competitors; and revise your...
Description
This New York Times Critics' Pick follows the story of reluctant activist Daniel Goldstein as he struggles to save his home and community from being demolished to make way for a professional basketball arena and the densest real estate development in U.S. history. Along the way, he falls in love, gets married and starts a family while living in a vacated building located at the heart of the project site.Over the course of seven years, Daniel spearheads...
Description
Some six months after they first crossed verbal swords at a Washington D.C. dog show, schoolteacher Elizabeth Scott and businessman/philanthropist Donovan Darcy are blissfully in love and newly engaged. After Donovan's previously scornful Aunt Violet makes a heartfelt apology for her past behavior, Elizabeth is glad to include her in the planning process. As the arrangements for the wedding grow more elaborate, Elizabeth feels the burden of expectations...
Description
Why do we need creativity? The world is full of daunting problems, and so are our workplaces. We need solutions. While the scientific method we all learned in school has value for discovery, a similar process for invention is not widely taught—yet is a critical component of true innovation. Dr. Seelig’s model for the “Innovation Engine” allows us to alternate between discovery and invention. It incorporates the internal strengths of imagination,...
Description
When Brad Smith took over as CEO, Intuit founder Scott Cook advised him to “Question everything.” Using this as his mantra, Smith set out to create innovative business structures that built on Intuit's strengths and retained market dominance in spite of an explosion in social media, unforeseen technology shifts, and radical changes in consumer expectations. In this highly informative presentation, Smith shares secrets that have led to revolutionary...
Description
This film looks at businesses, what they are and how they work. And how are they changing under social and environmental pressures? --TYPES OF BUSINESSES: Key to the development of businesses is the idea of limited liability. There are two main types of limited companies - public and private, but there are many other kinds of organisations, too - from sole traders to co-ops. The film examines how businesses are divided into functional departments...
Description
Today's technology and business initiatives have broken free of the local enterprise by expanding to involve organizations and workers across the far reaches of the globe. In this report, Paula Wagner, project management expert and co-author of the popular new book, Global Program Management, discusses the rise of global program management and offers advice and best practices that will improve the design, delivery and management of global IT and business...
13) Anchor and hope
Formats
Description
In their mid-30s, Eva (Oona Chaplin) and Kat (Natalia Tena) have a fun and carefree simple life in their London canal boat until Eva, inspired by her exceptional mother Germaine (played by her real mother Geraldine Chaplin), presents Kat with an ultimatum: she wants a child. Kat resists, knowing that it will end the bohemian lifestyle that she’s always envisioned with Eva. When Kat’s best friend, Roger (David Verdaguer), drops in from Barcelona,...
Description
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the digital age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional techniques: Review of tried and true advertising techniques. New media, new techniques: Advertising is a mix of...
Description
This program looks at the present and future population growth in the Gold Coast, Brisbane to Toowoomba corridor and Sunshine Coast from Caloundra to Noosa. The region of 22,420 square kilometres is likely to have up to 4 million people by 2026. This requires planning for future housing and commercial uses as well as for services and infrastructure. The South-East Queensland Regional Plan 2005-2026 will guide these and manage growth. Major aspects...
Description
Environmentally Sustainable Construction is a philosophy for designing and constructing homes and communities. By incorporating these principles, architects, designers, builders and tradesmen can create a living environment that is truly sustainable. Each chapter in the DVD is devoted to separate concepts that combine to contribute to the overall philosophy.
Description
1. Retrofitting suburbia: Dr. Richard Jackson MD MPH, investigates the link between our nations obesity and Type 2 Diabetes epidemic with urban sprawl fueled by car dependency. To prevent disease through better urban planning, Boulder, CO redesigns the city to make bicycles a safe alternative transportation. Two Denver suburbs transform dead malls into --2. Rebuilding places of the heart: When U.S. industry and manufacturing collapsed or went elsewhere,...
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