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1) Cars
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Description
Explores the ways different cars are designed and built and explores some of the history of automobile design, including why race cars are so different from regular cars, who invented air bags, and the history of steam engines up to modern supercar engines.
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Key topics explored in this video series include: Value analysis, Product life cycle, Product portfolio, Boston matrix, Product differentiation, Brand extension/product extension. An exploration of what most marketers would regard as the most important element of the Marketing mix: Product.
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Explore the role and responsibilities of a product manager. Learn what product management is, what a product manager does, and how to manage the product life cycle.
Behind every successful technology product lies the guiding hand of the product manager. Product managers are critical leaders who coordinate all aspects of product development, from making the business case to deciding when and if a product should be retired. In this course, principal...
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Product Portfolio and the Boston Matrix * Product Life Cycle * Brand Equity and Brand Extension * Reflections...
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Poznaj rolę i obowiązki menedżera produktu. Dowiedz się, czym jest zarządzanie produktem, czym zajmuje się kierownik ds. produktów i jak zarządzać cyklem życia produktu.
Za każdym udanym produktem technologicznym kryje się kierownik produktu. Menedżerowie produktu to krytyczni liderzy, którzy koordynują wszystkie aspekty rozwoju produktu, od uzasadnienia biznesowego, po podjęcie decyzji kiedy i czy należ wycofać produkt. W czasie...
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Learn what it takes to become an effective, successful, and well-respected chief technology officer.
Chief technology officers (CTOs) shape both what a company makes and the culture in which it's made. Along with providing innovative solutions and building stellar products on time and on budget, CTOs must curate a solid engineering team and spread the good word about the technology they help to create. In this course, instructor Drew Falkman shares...
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