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Description
Why do smart people make irrational decisions every day? The answers will surprise you. This book is a look at why we all make illogical decisions. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our...
Author
Description
"Discusses why people make bad judgments and how to make better ones by reducing the influence of 'noise'--variables that can cause bias in decision making--and draws on examples in many fields, including medicine, law, economic forecasting, forensic science, strategy, and personnel selection"--OCLC.
Author
Description
Taking the lessons learned from his years studying the rise and fall of the modern music industry, Spotify's Chief Economist Will Page gives us the tool set to both recognize and adapt to disruption in any industry. 'Tarzan Economics' is a rare book of economics that offers actionable takeaways in easy to understand language, and is a must read for anyone looking to failsafe their business.
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