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"Dan Shapiro tells the stories of dozens of startups that have lived and died by the advice in this book. From inception to destruction and triumph to despair, this book takes aspriring entrepreneurs from the heights of billion-dollar payouts and market-smashing success to the depths of imposter syndrome and bankruptcy" -- Adapted from back cover.
Description
Incorporating tried-and-true marketing methods into your business will help it succeed. Discover how to develop and execute winning plans that result in growth and revenue every time. From defining your clients and using Twitter to promote your business, to going oldschool with broadcast and print ads, you'll find the help you need here.
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"Like financial classics The Latte Factor and The Richest Man in Babylon, The Money Tree uses a compelling story with captivating characters to share its core insight: you are never at the mercy of fortune as long as you have an appetite for hard work and a willingness to step outside your comfort zone"--
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"Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online or Flatline, Nick Choat offers practical steps and easy-to-use tools to get your business online."--Back cover.
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"When a company's workers are literally dying on the job, when their business model relies on preying on local businesses and even their own vendors, when their CEO is literally the richest person in the world while their workers make low wages with impossible quotas... wouldn't you want to resist? Danny Caine, owner of Raven Book Store in Lawrence, Kansas has been an outspoken critic of the seemingly unstoppable Goliath of the bookselling world:...
Author
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This book is for current and aspiring entrepreneurs, as well as managers and other critical small business employees, who want practical and comprehensive guidance on business laws--without paying a lot in legal fees. The book helps owners and managers successfully begin and run a small business, covering topics like raising start-up money, protecting personal assets, negotiating leases and contracts, and more.
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"Ruby and Ned gather eggs from their hens and ride their red truck to deliver the eggs--to the farmer's market, the restaurant, the school, the grocery story, and the bakery. The baker uses the eggs in her yummiest cookies--and gives them to Ruby and Ned!" -- Amazon.com.
"A fun story with maps and mazes shows children where their food comes from"--
11) Leviathan
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Kolya lives in a small fishing town near the stunning Barents Sea in Northern Russia. He owns an auto-repair shop that stands right next to the house where he lives with his young wife Lilya and his son Roma. The town's corrupt mayor is determined to take away his business, his house, and his land.
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