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2) LEGO
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Description
Provides a history of the LEGO company, describing how it grew into an iconic toy company and its philanthropic and sustainable initiatives. Includes sidebars that feature a map, a timeline, and facts about LEGO founder Ole Kirk, LEGO conventions, and popular sets. Back matter includes a glossary and further resources.
Description
Santa's workshop takes you to the real world of China's toy factories. Low labour costs attract more and more companies to China. Today more than 75% of our toys are made in China. But this industry takes its toll on the workers and on the environment. Workers tell us about long working hours, low wages and dangerous work places. Those who protest or try to organise trade unions risk imprisonment. The Swedish buyers blame bad conditions on the Chinese...
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Describes how Danish carpenter Ole Kirk Christiansen first came up with the idea for LEGOS and how the company was formed. Describes the history, rise, and brand of LEGO Company, highlighting the company's brand extensions, notable successes and leaders, business side, and future. Includes illustrations, fact boxes, quotes, a timeline, and definitions of business terms.
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The LEGO Group's history is as colorful as the toys it makes. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand.
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"In the annals of consumer crazes, nothing compares to Beanie Babies. In just three years, collectors who saw the toys as a means of speculation made creator Ty Warner, an eccentric college dropout, a billionaire--without advertising or big-box distribution ... The end of the craze was swift and devastating, with 'rare' Beanie Babies deemed worthless as quickly as they'd once been deemed priceless. Bissonnette draws on hundreds of interviews (including...
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Description
"The extraordinary inside story of the LEGO company--producer of the most beloved and popular toy on the planet--based on unprecedented access to the founding family that still owns the company, chronicling the brand's improbable journey to become the empire that it is today." --
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"The untold story of how Japan became a cultural superpower through the fantastic inventions that captured--and transformed--the world's imagination. The Walkman. Karaoke. Pikachu. Pac-Man. Akira. Emoji. We've all fallen in love with one or another of Japan's pop-culture creations, from the techy to the wild to the super-kawaii. But as Japanese media veteran Matt Alt proves in this brilliant investigation of Tokyo's pop-fantasy complex, we don't know...
11) Toys
Description
When his army general uncle takes over Zevo Toys, toy designer Leslie Zevo's whimsical, carefree world changes overnight, and he must find a way to save the company and grow up without losing his playful spirit.
13) Big
Description
Josh is a 12-year-old who makes a wish from an old machine to be big. Not really believing it will work, Josh is very surprised to find himself BIG the next morning. Now he looks like a 30 year old guy, but he still behaves like a boy. He decide to go with his best friend to New York and try to find the machine that can fix his wish. In New York he gets a job in a toy company and develops a romantic crush of a beautiful woman. Now Josh must learn...
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"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures...
15) Big
Description
A 12-year-old boy's wish comes true when he asks a mechanical carnival genie to make him 'big'. He manages to land a job at a toy company where he experiences the complications of being an adult.
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Description
"Everyone has played with LEGO; toys, but not many people know who is behind this awesome invention. This fun and engaging book tells the story of how a Danish carpenter and his family turned a desperate situation into the most popular toy in history. With full-color illustrations and lively text, and chock-full of interesting facts, Awesome Minds: The Inventors of LEGO; Toys is the perfect read for those with creative spirits and curious minds. This...
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"Cruise on a trip through my memories of drawing lowriders and tees, of creating Homies for the last thirty-five years. A pictorial narrative of one artist following his dreams..." Created by David Gonzales, the Homies first appeared as an underground comic strip that debuted in Lowrider Magazine in 1978, a reflection of his friends and lifestyle. At first a group of tightly knit Chicano buddies from East Los Angeles, the Homies expanded their...
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