YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded...

"In this sharp, funny, and incredibly timely collection of personal essays, veteran video blogger and star of MTV's Decoded, Franchesca Ramsey explores race, identity, online activism, and the downfall of real communication in the age of Twitter rants and call-out wars"-- Provided by publisher.

YouTube stars Dan Howell and Phil Lester tell the humorous story of growing up, becoming YouTube stars, and give advice to their teen followers.

When thirteen-year-old David Greenberg's best friend makes the start of middle school even worse than he feared it could be, David becomes friends with Sophie, who shares his love of television shows and posts one of their skits on YouTube, making them wildly popular--online, at least.

"From Internet sensation Anna Akana comes a candid and poignant collection of essays about love, loss, and chasing adulthood. In 2007, Anna Akana lost her teen sister, Kristina, to suicide. In the months that followed, she realized that the one thing helping her process her grief and begin to heal was comedy. So she began making YouTube videos as a form of creative expression and as a way to connect with others. Ten years later, Anna has more than...

In Akilah Hughes's world, family--and life--are often complicated, but always funny. Through intimate and hilarious essays, Akilah takes readers along on her journey from the small Kentucky town where she was born--and eventually became a spelling bee champ and 15-year-old high school graduate--to New York City, where she took careful steps to fulfill her dream of becoming a writer and performer. Like Tiffany Haddish's The Last Black Unicorn or Mindy...

Kian Lawley and JC Caylen provide a wild and entirely true account of their rise to Internet fame.

"YouTube sensations Dan Howell (danisnotonfire) and Phil Lester (AmazingPhil) were just two awkward guys who shared their lives on the Internet until now. Dan Howell and Phil Lester, avoiders of human contact and direct sunlight, actually went outside. Traveling around the world on tour, they have collected hundreds of exclusive, intimate, and funny photos, as well as revealing and candid side notes, to show the behind-the-scenes story of their adventure."--...

Sebastian Cody did something horrible, something no one--not even Sebastian himself--can forgive. At the age of four, he accidentally shot and killed his infant sister with his father's gun. Now, ten years later, Sebastian has lived with the guilt and horror for his entire life. With his best friend away for the summer, Sebastian has only a new friend--Aneesa--to distract him from his darkest thoughts. But even this relationship cannot blunt the pain...

"Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions,...