Jonah Berger on Viral Marketing.
(eVideo)
Author
Contributors
Published
Carpenteria, CA linkedin.com, 2014.
Status
Description
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Format
eVideo
Language
English
Notes
General Note
2/08/201412:00:00AM
Participants/Performers
Presenter: Jonah Berger
Description
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
Description
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
Berger, J. (2014). Jonah Berger on Viral Marketing . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Berger, Jonah. 2014. Jonah Berger On Viral Marketing. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Berger, Jonah. Jonah Berger On Viral Marketing linkedin.com, 2014.
MLA Citation, 9th Edition (style guide)Berger, Jonah. Jonah Berger On Viral Marketing linkedin.com, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
2b2e738e-da16-d3cd-0f1c-64f64f73bb0d-eng
Grouping Information
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|---|---|
| Full title | jonah berger on viral marketing |
| Author | berger jonah |
| Grouping Category | movie |
| Last Update | 2024-05-20 12:55:14PM |
| Last Indexed | 2024-06-20 23:08:21PM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Feb 9, 2023 |
| Last Used | Feb 7, 2024 |
Marc Record
| First Detected | Aug 03, 2021 02:20:28 PM |
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| Last File Modification Time | May 20, 2024 01:01:12 PM |
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