Michael Taylor
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Description
Take your Google Ads expertise to the next level. Learn about everything from automation to competitive analysis using this popular pay-per-click (PPC) advertising platform.
You've mastered the fundamentals of using Google Ads for marketing campaigns. Want to ensure that you're leveraging all that this popular pay-per-click (PPC) advertising analytics tool has to offer? In this advanced course, Michael Taylor helps you take your Google Ads knowledge...
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Go beyond the basics with Google Tag Manager. Learn about creating custom variables, advanced tagging techniques, advanced tag management techniques, and more.
Google Tag Manager has upgraded to add a suite of powerful features that fine-tune your control and insights in Google Analytics. Instructor Michael Taylor teaches you about creating custom variables, advanced tagging techniques, advanced tag management techniques, modifying page contents,...
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Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.
Proving ROI is one of the toughest challenges facing marketers. Stakeholders want quantitative and qualitative data that prove campaigns are working. This course aims to help users of social media prove its value, beyond vanity metrics such as likes or comments. You can learn the skills...
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Learn the most important and powerful features of Excel for any marketer.
Excel is a powerful tool for analyzing marketing data and trends. But it’s easy to be scared off by its hundreds of different formulas and functions—and most marketers barely scratch the surface of what Excel can really do. In this course, veteran marketer and Excel power user Michael Taylor walks you through all the key features that can speed up your work and help you...
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Learn the techniques to accurately measure the impact of your marketing and advertising efforts.
Marketing attribution is a critical but complex topic, and it’s only getting harder to decode what’s driving your marketing performance and decide where you invest your limited marketing budget. Getting it right can give you a significant competitive advantage, but if you make the wrong decisions, you can’t buy your way to success. In this course,...
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Learn advanced techniques to accomplish your advertising and engagement goals on Facebook. Discover how to build, upload, and edit ads; track conversions; retarget ads; and more.
If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad one. If you want to use short-form video like TikTok and Instagram Reels (from Meta) to boost brand awareness and audience engagement, this course shows you how...
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Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.
Want to make more data-driven decisions? Learn how to set and track key performance indicators (KPIs) using Google Analytics. In this in-depth course, instructor Michael Taylor details how to set up your KPIs, as well as ensure that you're using the right KPIs for your business....
10) Hidden Nature
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Reed Environmental Writing Award Finalist, Southern Environmental Law Center, 2021
More than ten thousand known caves lie beneath the state of Tennessee according to the Tennessee Cave Survey, a nonprofit organization that catalogs and maps them. Thousands more riddle surrounding states. In Hidden Nature, Michael Ray Taylor tells the story of this vast underground wilderness. In addition to describing the sheer physical majesty of the region's...
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Our visit with Thomas Chimes, one of Philadelphia’s most important contemporary artists, begins at the Philadelphia Museum whose collection inspired him as a schoolboy to become an artist. Here he was drawn to Thomas Eakins, a fellow Philadelphian, and to Duchamp and Van Gogh. Anne d’Harnoncourt, Director of the museum, joins Chimes to revisit the galleries of these influential artists and to “compare notes” with Chimes. Just as many other...
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An all-new chapter in the Battlestar Galactica saga, Blood & Chrome takes place in the midst of the first Cylon war. As a battle between humans and their creation, the sentient robotic Cylons, rages across the 12 colonial worlds, a young, talented fighter pilot, William Adama, finds himself assigned to one of the most powerful Battlestars in the colonial fleet.
19) Phenomenon
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A simple, small town garage mechanic who suddenly develops amazing mental abilities must face governmental investigation, scientific scrutiny, and ostracism by even his closest friends. But with the love and support of a young single mother, he is finally able to accept his lot in life.