We first : how brands and consumers use social media to build a better world
(Book)
Author
Published
New York : Palgrave Macmillan, 2011.
Status
Hermitage - Adult Non-Fiction
658.8 M227w
1 available
658.8 M227w
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Hermitage - Adult Non-Fiction | 658.8 M227w | On Shelf |
More Details
Published
New York : Palgrave Macmillan, 2011.
Format
Book
Physical Desc
vi, 250 pages ; 25 cm.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
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Citations
APA Citation, 7th Edition (style guide)
Mainwaring, S. (2011). We first: how brands and consumers use social media to build a better world . Palgrave Macmillan.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Mainwaring, Simon. 2011. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World Palgrave Macmillan, 2011.
MLA Citation, 9th Edition (style guide)Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World Palgrave Macmillan, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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