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Author
Description
"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising...
4) How to write copy that sells: the step-by-step system for more sales, to more customers, more often
Author
Description
"It's hard to write sales copy that that doesn't feel "salesy". But copywriting is an essential business skill, no matter what business you're in. How to Write Copy That Sells is a step-by-step guide to writing copy that sells without being pushy."--
Author
Formats
Description
Seth is a junior copywriter whose latest tagline just went viral. He's the agency's hottest new star, or at least he wants his coworker crush to think so. But while he's busy drooling over his future corner office, the walls crumble around him. When his job lets him go, he can't let go of his job. Thankfully, one former colleague can't let him go either: Robert "Moon" McCloone, a skeezy on-the-rise exec better suited to a frat house than a boardroom....
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